Since its establishment in 1996, Pembury Tours has emerged as one of the leading tour operators in Southern & Eastern Africa. It is a commonly-used phrase, but we have a culture that genuinely aims to "exceed expectations" and our commitment to service, together with our knowledge and absolute passion for Africa, ensures that our clients have memorable, seamless and hassle-free holidays. It also ensures that clients become repeat clients and many of our new clients are referred to us by past clients.
More than anywhere in the world, successful travel in Africa requires local knowledge and experience. Pembury Tours is based in Africa - we know this place, we have the rhythm of Africa in our blood! We take pride in our intimate knowledge and understanding of the diverse regions of Southern & Eastern Africa and we delight in being able to utilise this knowledge and understanding into a successful, viable business like Pembury Tours.
We are proud of our ability to meet the exact requirements of even the most discerning travellers, by offering each client a personalised service, starting at the planning stages and continuing throughout their time in Africa. Our specialist tour consultants will listen to you and then, using their experience and local knowledge, will advise and guide you during the planning of your African holiday. They will make sure you see the best this continent has to offer by making optimum use of the time and budget you have available. Once your tailor-made holiday has started, your consultant will keep checks on all your arrangements to make sure they run smoothly. A Pembury Tours duty manager is never more than a phone call away – 24 hours a day.
What is the business model? How does Pembury make money?
Pembury does a large volume of business throughout Southern and Eastern Africa. Because of this volume, we have negotiated special reduced rates with all reputable hotels, safari lodges, car hire companies, transport providers etc throughout this region. The difference between what you would pay were you to book everything directly and what we would pay is our potential profit. However, we actually cut into our profit margin and will always charge you a rate that is less than what you would pay were you to book directly. The difference between what we charge you and what we pay our suppliers is our profit.